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Chan, Kara: MacNeal, James U.:
Chinese children's perception of personal and commercial communication: An urban-rural comparison.
[2007]
Chan, Kara: MacNeal, James U.:
Chinese children's understanding of commercial communications: A comparison of cognitive development and social learning models.
[2006]
Chan, Kara: MacNeal, James U.:
Children and media in China: an urban-rural comparison study.
[2006]
Chan, Kara: MacNeal, James U.:
Children's understanding of television advertising: A revisit in the Chinese context.
[2004]
Chan, Kara: MacNeal, James U.:
Parent-child communications about consumption and advertising in China.
[2003]
MacNeal, James U.:
A bibliography of research and writings on marketing and advertising to children.
[1991]
MacNeal, James U.:
Children as consumers. Insights and implications.
[1987]
Author
Chan, Kara (5)
MacNeal, James U.
Descriptors
advertising
(7)
child
(6)
consumer behaviour
(4)
written survey
(3)
advertising competence
(2)
age difference
(2)
gender difference
(2)
media use
(2)
parental mediation
(2)
parental survey
(2)
questionnaire survey
(2)
rural population
(2)
Publication Type
research report
(5)
periodical article
(5)
other
(1)
Publication Year
2000-2009
(5)
1990-1999
(1)
1980-1989
(1)
Language
english
(7)
Journal
Journal of consumer marketing
(2)
Asian journal of communication
(1)
Journal of economic psychology
(1)
The journal of genetic psychology
(1)
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